Winter Concert, First Snow Concert in Indonesia

This snowy concert is designed to be family and youth friendly.

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The atmosphere of the Winter Concert press conference at Trans Snow World Bintaro, South Tangerang, Banten, Tuesday (7/5/2024).

Taking place in a room with a temperature of 8 degrees Celsius, the Winter Concert with the theme "Love Under 8 Degrees & Snow In the 90's" will be held on 7-8 June 2024 at Trans Snow World Bintaro, South Tangerang, Banten. The concert is promoted by the Jakarta Experience Board together with ImaginAction.

"The idea is to provide something new for the performance. So, now that I see an increase in performances post-pandemic, there are a lot of shows. So, here I want to create an alternative show that can be enjoyed with different experiences for both musicians and audiences," said Dino Hamid, a representative of Winter Concert promoter, at a press conference at Trans Snow World Bintaro on Tuesday (7/5/2024).

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This concert, which will be held in a stretch of snow, will encourage visitors to dress in winter style. However, the concert duration is limited to only two hours per day considering the room safety standards that have been set. "We do this based on data, yes, so the standard is a maximum of three hours. "That's why ourshow is a maximum of two hours," said Dino.

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The atmosphere of the Winter Concert press conference at Trans Snow World Bintaro, South Tangerang, Tuesday (7/5/2024).

In addition, the concert will be divided into three performance sections. The first section will be held on June 7 2024 with international musicians Color Me Badd and local musicians Samsons performing. Meanwhile, the concert on June 8 2024 will again include Color Me Badd with local musicians The Groove featuring Tiara Effendy, Andien, Iwa K, and HiVi.

Our target is to get a millennial family audience.

The promoter, who is also the Chair of the Indonesian Music Promoters Association, also wants to present a concert that is family and youth friendly. Therefore, Dino presents musicians across eras.

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The atmosphere of the Winter Concert press conference at Trans Snow World Bintaro, South Tangerang, Tuesday (7/5/2024).

"Our target is to get millennial family audiences whose fathers, mothers and children can enjoy the concert together with an experience they have never had before," he added.

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Dino relies on HiVi to attract the interest of young people. Moreover, among all performers, HiVi has never collaborated with Dino before. "Hopefully, Mr. Dino can feel comfortable working with HiVi. This is the first time HiVi is performing. Hopefully, it can attract and entertain many viewers," said HiVi guitarist, Febryan Nindyo.

Armed with such a timeless performance, Dino targets 1,500-2,000 visitors. Tickets are priced at a range of Rp 175,000 to Rp 1,250,000.

Note: This article is the result of a collaboration with an intern student at Kompas newspaper, Rilanda Virasma Meiprita, a student at the Department of Indonesian Literature at Diponegoro University.